Uploaded November 2025 | Updated September 2026, 1 hour ago
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How long should my video be? The short answer is, “it depends,” but that’s not helpful. In general, the more committed your viewers are, the longer the video can be.
Videos that are 15 to 60 seconds work best to introduce your ministry to new audiences. Research shows that 68% of viewers will finish videos that are under 60 seconds. Platforms like Reels and TikTok favor 15–30 second videos.
For viewers that are aware and interested in your mission, videos can be 1 to 3 minutes long. This allows space for reflections, pastoral messages, or program overviews. These videos educate, build trust, and foster deeper connection.
Finally, viewers who are ready to engage, like, register for a retreat or donate, seek comprehensive content. They’ll watch videos of 2–4 minutes, or even up to 10 minutes, for something like a homily or a testimonial. Research shows that longer, purpose‑driven videos outperform shorter ones when targeting motivated viewers.
So start short for new audiences, then expand to longer content as you target people who are more engaged with your mission.
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► SUBSCRIBE TO HUNDREDFOLD VIDEO
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► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
Subscribe to our newsletter for more marketing tips! rebrand.ly/eb1cf3
____
How long should my video be? The short answer is, “it depends,” but that’s not helpful. In general, the more committed your viewers are, the longer the video can be.
Videos that are 15 to 60 seconds work best to introduce your ministry to new audiences. Research shows that 68% of viewers will finish videos that are under 60 seconds. Platforms like Reels and TikTok favor 15–30 second videos.
For viewers that are aware and interested in your mission, videos can be 1 to 3 minutes long. This allows space for reflections, pastoral messages, or program overviews. These videos educate, build trust, and foster deeper connection.
Finally, viewers who are ready to engage, like, register for a retreat or donate, seek comprehensive content. They’ll watch videos of 2–4 minutes, or even up to 10 minutes, for something like a homily or a testimonial. Research shows that longer, purpose‑driven videos outperform shorter ones when targeting motivated viewers.
So start short for new audiences, then expand to longer content as you target people who are more engaged with your mission.
_____________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/eb1cf3
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
