Uploaded February 2023 | Updated September 2026, 1 hour ago
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You’re investing in a video – now you need to promote it to have the impact that you were hoping for.
We have a 3-step process to promoting your video. You need determine 1. Who your audience is, 2. Where they are, and 3. What they want to hear.
The first step, who - you need to get really specific about who you want to watch your video. Not just age and demographic, but what are their hopes, dreams, preferences, pain points. It helps if you already know a few of these people, to keep them in mind as you plan.
Second step, where - where are these people with regards to their video consumption? Are they still watching television, or are they on Instagram? It would be useless to post a video intended for a senior audience on TikTok because they simply are not there.
And finally, what - what is the title or aesthetics that will really grab their attention and inspire them to keep watching? You only have a few seconds, lead with what will speak to them most.
Get more mission-driven marketing tips at thinginapot.com. And let us help you to grow with video.
Like and subscribe for more! thinginapot.com/?utm_medium=organic_social&utm_source=youtube&utm_campaign=awareness_stage&utm_content=2023_q1_a06
-
You’re investing in a video – now you need to promote it to have the impact that you were hoping for.
We have a 3-step process to promoting your video. You need determine 1. Who your audience is, 2. Where they are, and 3. What they want to hear.
The first step, who - you need to get really specific about who you want to watch your video. Not just age and demographic, but what are their hopes, dreams, preferences, pain points. It helps if you already know a few of these people, to keep them in mind as you plan.
Second step, where - where are these people with regards to their video consumption? Are they still watching television, or are they on Instagram? It would be useless to post a video intended for a senior audience on TikTok because they simply are not there.
And finally, what - what is the title or aesthetics that will really grab their attention and inspire them to keep watching? You only have a few seconds, lead with what will speak to them most.
Get more mission-driven marketing tips at thinginapot.com. And let us help you to grow with video.
