Uploaded April 2023 | Updated September 2026, 1 day ago
Like and subscribe for more! thinginapot.com/mission-driven?utm_medium=organic_social&utm_source=youtube&utm_campaign=awareness_stage&utm_content=2023_q2_a02
---
So you create a video, you post it online, and it flops. There was no way to predict that it wasn’t going to work until it was posted, right? Wrong.
Whether or not the video will advance your mission is determined long before it is posted. In fact, it’s determined before the camera even rolls. A successful video absolutely must start with the end in mind. You need to set the goal of your video - what do you want it to do - then determine how you are going to measure whether or not it achieved this goal.
The marketing term for this is KPI - it stands for key performance indicator. So your goal may be inspire more parents to enroll their kids into your academy. A good KPI for this goal would be to have your video seen by 500 people aged 35-55 who are within driving distance. That’s a measurable indicator of the success of your video and can be tracked on any platform.
Once you know your goal and some KPI’s, you can craft a video that is guaranteed to advance your mission.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow with video.
Like and subscribe for more! thinginapot.com/mission-driven?utm_medium=organic_social&utm_source=youtube&utm_campaign=awareness_stage&utm_content=2023_q2_a02
---
So you create a video, you post it online, and it flops. There was no way to predict that it wasn’t going to work until it was posted, right? Wrong.
Whether or not the video will advance your mission is determined long before it is posted. In fact, it’s determined before the camera even rolls. A successful video absolutely must start with the end in mind. You need to set the goal of your video - what do you want it to do - then determine how you are going to measure whether or not it achieved this goal.
The marketing term for this is KPI - it stands for key performance indicator. So your goal may be inspire more parents to enroll their kids into your academy. A good KPI for this goal would be to have your video seen by 500 people aged 35-55 who are within driving distance. That’s a measurable indicator of the success of your video and can be tracked on any platform.
Once you know your goal and some KPI’s, you can craft a video that is guaranteed to advance your mission.
Like and subscribe to get more mission-driven marketing tips. And let us help you to grow with video.
