Uploaded March 2025 | Updated September 2026, 27 minutes ago
Subscribe to our newsletter for more marketing tips! rebrand.ly/f7tn99e
____
If your pastor or nonprofit board isn't keen on embracing video marketing, you’re not alone. Here’s how to encourage them to give it a chance.
First, gather data. You can share statistics and case studies to demonstrate how video increases engagement and can have a concrete impact on your ministry. For example, studies show that video content is 1,200% more likely to be shared than text and images combined. Real-life examples of other groups having success are also helpful.
Next, work on education. Some leaders may view video marketing as expensive or time-consuming. Share best practices and explain some free tools that simplify video creation, like Canva, InShot, or Animoto.
If they’re concerned about expertise, suggest outsourcing video production or using simple platforms that don’t require advanced video editing skills.
Finally, propose a small, low-risk pilot video project to test the waters—perhaps a short explainer video or a behind-the-scenes look at your organization. If it performs well, it could be the push they need to try out larger efforts.
_____________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/f7tn99e
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
Subscribe to our newsletter for more marketing tips! rebrand.ly/f7tn99e
____
If your pastor or nonprofit board isn't keen on embracing video marketing, you’re not alone. Here’s how to encourage them to give it a chance.
First, gather data. You can share statistics and case studies to demonstrate how video increases engagement and can have a concrete impact on your ministry. For example, studies show that video content is 1,200% more likely to be shared than text and images combined. Real-life examples of other groups having success are also helpful.
Next, work on education. Some leaders may view video marketing as expensive or time-consuming. Share best practices and explain some free tools that simplify video creation, like Canva, InShot, or Animoto.
If they’re concerned about expertise, suggest outsourcing video production or using simple platforms that don’t require advanced video editing skills.
Finally, propose a small, low-risk pilot video project to test the waters—perhaps a short explainer video or a behind-the-scenes look at your organization. If it performs well, it could be the push they need to try out larger efforts.
_____________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/f7tn99e
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#catholic #communications #video #videoproduction
