Uploaded December 2023 | Updated September 2026, 16 hours ago
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As a communication director at a Catholic organization, you know how to stretch your budget. But some things are worth an investment… and video projects are occasionally one of them.
High-stakes goals like fundraising or recruiting should not be just thrust on your staff. If you want a return, you need to make an investment. You must determine what the goal of the video is - who you want to reach and what you want them to do. Then you calculate, in real numbers, what that is worth to your organization. That’s how you calculate if your goal justifies the cost of hiring a video company.
Some of your videos, especially those with high-stakes goals or those seen by a new audience, are going to need that extra infusion of quality and creativity in order to be successful. Statistics show that 2 of 3 people will walk away with a bad opinion of a brand with poor-quality videos.
Video companies are trained in quality, they have the equipment and the know-how to make any subject look great. They’re also going to bring an outside perspective that can greatly benefit your message.
So the goal justifies the spend, or if you need that extra infusion of quality and creativity, it’s time to hire a video professional.
Subscribe to our newsletter for more marketing tips! rebrand.ly/x90qfam
____
As a communication director at a Catholic organization, you know how to stretch your budget. But some things are worth an investment… and video projects are occasionally one of them.
High-stakes goals like fundraising or recruiting should not be just thrust on your staff. If you want a return, you need to make an investment. You must determine what the goal of the video is - who you want to reach and what you want them to do. Then you calculate, in real numbers, what that is worth to your organization. That’s how you calculate if your goal justifies the cost of hiring a video company.
Some of your videos, especially those with high-stakes goals or those seen by a new audience, are going to need that extra infusion of quality and creativity in order to be successful. Statistics show that 2 of 3 people will walk away with a bad opinion of a brand with poor-quality videos.
Video companies are trained in quality, they have the equipment and the know-how to make any subject look great. They’re also going to bring an outside perspective that can greatly benefit your message.
So the goal justifies the spend, or if you need that extra infusion of quality and creativity, it’s time to hire a video professional.
