Uploaded November 2024 | Updated September 2026, 6 hours ago
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You’re called to spread your net wide over social media. But the vast majority of people in the country have an account, and you need to be wise with your marketing dollars so you certainly can’t afford to show your video to everyone. How can you be sure you reach the people who need your mission the most?
The key is to craft awareness videos that serve as bait in your net, then to retarget people that show interest.
Awareness is the first step in the customer journey, where potential customers become familiar with you, your mission, and your services. The goal is to capture attention and spark interest.
Retargeting, on the other hand, involves reaching out to people who have already interacted with your content but have not yet signed up or otherwise converted. Have you ever looked at, say, a pair of boots on one website, then had those boots follow you around in the ads on every site you visit? That is retargeting. This strategy is essential because it prevents your message from being forgotten in the torrent of daily life and encourages users to take action.
Here’s how to effectively implement this approach.
______________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/waf0tph
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#VideoMarketing #catholic #communications #video #videoproduction
For more mission-driven marketing tips, subscribe to our newsletter: rebrand.ly/waf0tph
____
You’re called to spread your net wide over social media. But the vast majority of people in the country have an account, and you need to be wise with your marketing dollars so you certainly can’t afford to show your video to everyone. How can you be sure you reach the people who need your mission the most?
The key is to craft awareness videos that serve as bait in your net, then to retarget people that show interest.
Awareness is the first step in the customer journey, where potential customers become familiar with you, your mission, and your services. The goal is to capture attention and spark interest.
Retargeting, on the other hand, involves reaching out to people who have already interacted with your content but have not yet signed up or otherwise converted. Have you ever looked at, say, a pair of boots on one website, then had those boots follow you around in the ads on every site you visit? That is retargeting. This strategy is essential because it prevents your message from being forgotten in the torrent of daily life and encourages users to take action.
Here’s how to effectively implement this approach.
______________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/waf0tph
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#VideoMarketing #catholic #communications #video #videoproduction
