Uploaded January 2025 | Updated September 2026, 4 days ago

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Most Catholic communication professionals don’t feel confident heading up video marketing efforts. You may feel like you need to take an extensive course on FPS or KPIs or SEO, or to watch a few more of these videos. And let’s be real, you don’t have time for that.

You need to ask yourself, what is the next small but concrete step that I can take?

I recommend you write down who it is that your organization needs to speak to, most, right now. Short on funds? Donors. Need enrollment? Parents.

After that, take one more small but concrete step.

Find a group that is like your ideal audience, and survey them. What keeps them from engaging with your mission?

Now you’re gaining ideas and momentum. It’s time to enroll help. You can delegate to someone in your organization, or search for a video pro. And the plans will take shape.

Now your video is as good as done. And it all started with one small but concrete step.

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