Uploaded December 2025 | Updated September 2026, 1 day ago
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If you think making a video is a one-and-done, you’re definitely wasting money.
And Catholic organizations are notoriously amazing at squeezing every last drop out of impossibly-tight budgets.
So think of your marketing video shoot as getting a gallon of milk. You could just drink it, but it’s also the raw ingredient that you need to create so much more.
Let’s say you film a welcome video. You interview the director or pastor, a member or two, and film at one of your events or services, and capture some general footage of your building.
Put together that 1-3 minute welcome video for your website, and also post it on social media. Great. You have your glass of milk.
But chances are, you’ve used less than 1/10th of the footage you filmed. And if you stop there, all that potential goes to waste.
Instead, think outside of the glass.
00:48 Pull out social media videos
01:20 Pull out website content
01:55 Use individual clips with overlays
02:35 Archive for future use
______________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/1e5600
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#VideoMarketing #catholic #communications #video #videoproduction
For more mission-driven marketing tips, subscribe to our newsletter: rebrand.ly/1e5600
____
If you think making a video is a one-and-done, you’re definitely wasting money.
And Catholic organizations are notoriously amazing at squeezing every last drop out of impossibly-tight budgets.
So think of your marketing video shoot as getting a gallon of milk. You could just drink it, but it’s also the raw ingredient that you need to create so much more.
Let’s say you film a welcome video. You interview the director or pastor, a member or two, and film at one of your events or services, and capture some general footage of your building.
Put together that 1-3 minute welcome video for your website, and also post it on social media. Great. You have your glass of milk.
But chances are, you’ve used less than 1/10th of the footage you filmed. And if you stop there, all that potential goes to waste.
Instead, think outside of the glass.
00:48 Pull out social media videos
01:20 Pull out website content
01:55 Use individual clips with overlays
02:35 Archive for future use
______________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/1e5600
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#VideoMarketing #catholic #communications #video #videoproduction
