Uploaded January 2023 | Updated September 2026, 12 hours ago
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On the surface, a video campaign may seem like too big an investment, but it is actually the cheapest form of marketing available to you.
One of our clients created a video for a virtual fundraiser. They invested about $1,900 into the production, and the fundraiser raised $196,000. So for every dollar they spent, they were donated $100. Talk about stewardship. What newspaper ad or billboard can even compare?
Video is also the most efficient way to share your mission. According to research, the human brain processes video 60,000 times faster than written text - which means that a short video spot is equivalent to a much larger, more expensive print advertisement.
Add that to the expectation held by 96% of people that a company should have video content on their website, and you can’t afford to not have a video outreach for your organization.
Get more mission-driven marketing tips at thinginapot.com. And let us help you to grow with video.
Like and subscribe for more! thinginapot.com/contact?utm_medium=organic_social&utm_source=youtube&utm_campaign=awareness_stage&utm_content=2023_q1_a05
--
On the surface, a video campaign may seem like too big an investment, but it is actually the cheapest form of marketing available to you.
One of our clients created a video for a virtual fundraiser. They invested about $1,900 into the production, and the fundraiser raised $196,000. So for every dollar they spent, they were donated $100. Talk about stewardship. What newspaper ad or billboard can even compare?
Video is also the most efficient way to share your mission. According to research, the human brain processes video 60,000 times faster than written text - which means that a short video spot is equivalent to a much larger, more expensive print advertisement.
Add that to the expectation held by 96% of people that a company should have video content on their website, and you can’t afford to not have a video outreach for your organization.
Get more mission-driven marketing tips at thinginapot.com. And let us help you to grow with video.
