Uploaded May 2026 | Updated September 2026, 3 days ago
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When you’re trying to get people to watch your video, you are asking them for an extremely valuable resource - their attention.
And in order to merit it, you have to earn it. Otherwise your request for their attention is an unwelcome intrusion not unlike a spam phone call, destined to be hung up on, maybe cursed at, and probably blocked.
The most reliable way to earn this valuable attention is a relationship.
Have you ever hung up on a friend who has never betrayed you? Or have you blocked your doctor’s office phone number? Both have earned the right to your attention in an emotionally- or information-based relationship.
In both cases, the friend or doctor has consistently proved that your attention is valuable to them. And by proving your attention is valuable, which is your most valuable resource, they’re proving that you are valuable to them.
So how do we build that relationship – and earn someone’s attention – in a digital world, when we may be trying to reach someone we have never met, or who has never heard of us before?
We must consistently prove that their attention is valuable to us by providing the emotional connection or information that they need at that moment in a clear and concise manner.
01:35 Consistently prove that their attention is valuable to us
02:50 By providing the emotional connection or information
04:55 That they need at that moment
06:28 In a clear and concise manner.
______________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/ac261d
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#VideoMarketing #catholic #communications #video #videoproduction
For more mission-driven marketing tips, subscribe to our newsletter: rebrand.ly/ac261d
____
When you’re trying to get people to watch your video, you are asking them for an extremely valuable resource - their attention.
And in order to merit it, you have to earn it. Otherwise your request for their attention is an unwelcome intrusion not unlike a spam phone call, destined to be hung up on, maybe cursed at, and probably blocked.
The most reliable way to earn this valuable attention is a relationship.
Have you ever hung up on a friend who has never betrayed you? Or have you blocked your doctor’s office phone number? Both have earned the right to your attention in an emotionally- or information-based relationship.
In both cases, the friend or doctor has consistently proved that your attention is valuable to them. And by proving your attention is valuable, which is your most valuable resource, they’re proving that you are valuable to them.
So how do we build that relationship – and earn someone’s attention – in a digital world, when we may be trying to reach someone we have never met, or who has never heard of us before?
We must consistently prove that their attention is valuable to us by providing the emotional connection or information that they need at that moment in a clear and concise manner.
01:35 Consistently prove that their attention is valuable to us
02:50 By providing the emotional connection or information
04:55 That they need at that moment
06:28 In a clear and concise manner.
______________________
► SUBSCRIBE TO HUNDREDFOLD VIDEO
Newsletter: rebrand.ly/ac261d
______________________
► FOLLOW HUNDREDFOLD VIDEO
Follow Hundredfold Video
facebook.com/hundredfoldvideo
instagram.com/hundredfoldvideo
#VideoMarketing #catholic #communications #video #videoproduction
