Uploaded February 2024 | Updated September 2026, 3 weeks ago
Marketers are always talking about the customer experience. What about the employee experience? How do you know your workers are engaged?
It's easy to think that just "showing up" is proof of engagement. But Marketing Smarts Episode 567 guest Joey Coleman asks the tough questions.
"When the employee comes to work, are they giving the best version of themselves?" he says. "When the employee comes to work, do they feel a sense of purpose?
Do they have a clear understanding of their role in the organization, the requirements of what they need to do, and most importantly, their responsibilities within the organization and their relationships within the organization? Who fails if they fail?"
Employers have a responsibility to give their workers remarkable experiences, says Joey—where remarkable is "worthy of talking about, worthy of making a remark about."
"If we are going to ask our employees to devote the bulk of their waking hours to us, we have a responsibility to make those hours remarkable," he claims.
Other topics of conversation in this episode include the 4Rs of employee engagement, the eight phases of onboarding, how to get access to what Joey calls the Vault, and more.
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
👂Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50233/employee-engagement-strategies-remarkable-experiences-and-effective-onboarding-joey-coleman-marketing-smarts
🗞️B2B News: forbes.com/sites/forrester/2024/02/16/b2b-leaders-heres-how-to-capitalize-on-experience-led-growth/?sh=118d01432fae
📝From The MarketingProfs Blog:
🔹marketingprofs.com/articles/2024/50767/how-to-plan-GTM-strategy-management-buy-in
🔹marketingprofs.com/articles/2024/50705/marketing-as-a-service-maas-b2b-marketing-outsourcing
💡Community Spotlight: linkedin.com/posts/marketing-profs_can-ai-prove-marketing-attribution-a-chatgpt-activity-7163985522393112576-ZN0u?utm_source=share&utm_medium=member_desktop
Marketers are always talking about the customer experience. What about the employee experience? How do you know your workers are engaged?
It's easy to think that just "showing up" is proof of engagement. But Marketing Smarts Episode 567 guest Joey Coleman asks the tough questions.
"When the employee comes to work, are they giving the best version of themselves?" he says. "When the employee comes to work, do they feel a sense of purpose?
Do they have a clear understanding of their role in the organization, the requirements of what they need to do, and most importantly, their responsibilities within the organization and their relationships within the organization? Who fails if they fail?"
Employers have a responsibility to give their workers remarkable experiences, says Joey—where remarkable is "worthy of talking about, worthy of making a remark about."
"If we are going to ask our employees to devote the bulk of their waking hours to us, we have a responsibility to make those hours remarkable," he claims.
Other topics of conversation in this episode include the 4Rs of employee engagement, the eight phases of onboarding, how to get access to what Joey calls the Vault, and more.
RESOURCES
🔑Join the MarketingProfs community: mprofs.com/mptoday
👂Listen to the original podcast episode: marketingprofs.com/podcasts/2023/50233/employee-engagement-strategies-remarkable-experiences-and-effective-onboarding-joey-coleman-marketing-smarts
🗞️B2B News: forbes.com/sites/forrester/2024/02/16/b2b-leaders-heres-how-to-capitalize-on-experience-led-growth/?sh=118d01432fae
📝From The MarketingProfs Blog:
🔹marketingprofs.com/articles/2024/50767/how-to-plan-GTM-strategy-management-buy-in
🔹marketingprofs.com/articles/2024/50705/marketing-as-a-service-maas-b2b-marketing-outsourcing
💡Community Spotlight: linkedin.com/posts/marketing-profs_can-ai-prove-marketing-attribution-a-chatgpt-activity-7163985522393112576-ZN0u?utm_source=share&utm_medium=member_desktop
