Uploaded May 2025 | Updated September 2026, 3 weeks ago
Web visitors often find your site—and your solutions—by doing a search on their problems, pains, or challenges.
Does your B2B website address those specific concerns?
Conversion optimization specialist Talia Wolf says that if you want to increase conversions, don’t start by testing new button colors. Instead, update your messaging.
**Transcript**
Hi, I'm Talia Wolf, and I'm a conversion optimization specialist.
If you are struggling to get the conversions you need from your landing pages, you may be making a mistake with the content you're providing. Before you change random buttons and elements on the page, look at what people are using to land on your page: their search terms.
Search isn't clinical. It isn't technical. Your prospects are actually typing in their pains, their challenges, and their concerns into Google to land on your landing page. They're saying what they care about, what they don't care about, what's annoying them, what they're trying to get rid of.
Once you actually look at Google Search Console and see the terms that people are using, you can scan your landing pages and see if you are answering those questions. Are you even talking about things they care about?
This is a quick tip that can really easily increase your conversions.
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Web visitors often find your site—and your solutions—by doing a search on their problems, pains, or challenges.
Does your B2B website address those specific concerns?
Conversion optimization specialist Talia Wolf says that if you want to increase conversions, don’t start by testing new button colors. Instead, update your messaging.
**Transcript**
Hi, I'm Talia Wolf, and I'm a conversion optimization specialist.
If you are struggling to get the conversions you need from your landing pages, you may be making a mistake with the content you're providing. Before you change random buttons and elements on the page, look at what people are using to land on your page: their search terms.
Search isn't clinical. It isn't technical. Your prospects are actually typing in their pains, their challenges, and their concerns into Google to land on your landing page. They're saying what they care about, what they don't care about, what's annoying them, what they're trying to get rid of.
Once you actually look at Google Search Console and see the terms that people are using, you can scan your landing pages and see if you are answering those questions. Are you even talking about things they care about?
This is a quick tip that can really easily increase your conversions.
-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024
FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprofs
BlueSky: https://bsky.app/profile/marketingprofs.bsky.social
