Uploaded December 2024 | Updated September 2026, 3 weeks ago

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The journey from B2B prospect to paying customer is not a straight line.

And to win a gold medal in marketing, you can’t just deliver your product or service, says Ann Handley, Chief Content Officer at MarketingProfs.

Instead, you have to be there for your prospect, at every twist and turn along that journey—and that starts by asking yourself some questions.

What questions?

Find out what they are—and why they matter—in Ann’s hilarious B2B Forum 2024 keynote now!

And for time-limited access to all 59 recordings from B2B Forum 2024, including inspirational keynotes and informative sessions, visit the B2B Forum page now 👉 mprofs.com/youtube2025

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