Uploaded August 2024 | Updated September 2026, 3 weeks ago

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How do you attribute sales to your marketing?

Is it the content that eventually creates a sales opp? The value-packed webinars? The visit to your booth at a conference?

In this clip from B2B Forum 2023, Tish Millsap shares four different attribution models. Which of these four can you use to attribute sales to your marketing efforts?

This session from Tish is just one of 45 presentations at B2B Forum in 2023—and this year’s B2B Forum will bring even more marketing insights from 50+ informative, inspirational presenters!

Join your peers at B2B Forum this November to get tons of new and different marketing ideas. See the program here to find sessions that will directly impact your career. Plus, teams of 3+ save $200 per person. But don’t wait—B2B Forum tickets are limited.

👉 mprofs.com/mpb2b2024

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