Embrace Your Weird: Ann Handley’s B2B Marketing Lessons from Barbie and Sewers @MarketingProfs
Embrace Your Weird: Ann Handley’s B2B Marketing Lessons from Barbie and Sewers  @MarketingProfs
Uploaded September 2024 | Updated September 2026, 3 weeks ago
What’s a child’s favorite toy:

The one in mint condition? Or the one that’s lovingly been used—even if that play has made it… weird?

In her 2023 Opening Remarks from B2B Forum, Ann Handley—using examples from Barbie to Sewers—encouraged marketers to embrace the power of weird to stand out in the marketplace.

Ann returns to the stage at B2B Forum this fall—and it’d be weird if you weren’t there with her!

Block off your calendar for Nov 12-14 and join the B2B marketing crowd in Boston. There will be dozens of informative sessions and inspirational moments you won’t soon forget. But don’t wait—tickets are extremely limited. Find all the not-so-weird details here.

👉 mprofs.com/mpb2b2024

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Embrace Your Weird: Ann Handley’s B2B Marketing Lessons from Barbie and Sewers

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