Uploaded June 2025 | Updated September 2026, 3 weeks ago

---

What’s the difference between an eBook and an e-book?

To you, probably not much.

But to Google Analytics 4 and other tools, they’re two different types of content.

Which can make your analytics inaccurate and weaken the discoverability of your hard work.

Erika Heald dug into the taxonomy of B2B marketing content and offered new ways to think about how you publish in her B2B Forum presentation from 2024.

Watch a clip from Erika’s presentation to see how taxonomy and templates can increase the impact of your content.

And for more “a-ha!” moments on increasing your B2B marketing impact, join Erika and more than 50 other B2B marketing experts presenting at B2B Forum this November in Boston.

See you in Boston!

👉 mprofs.com/youtube2025

-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024

FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprofs