Uploaded January 2026 | Updated September 2026, 3 weeks ago

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Is it a crime in B2B to rhyme?

Nancy Harhut, behavioral-science marketer and co-founder at HBT Marketing, shared ways to make your marketing messages get attention and stick with your audience at B2B Forum 2025.

Because a message that gets attention… gets retention.

Get Nancy’s neurological insights to better messaging in this clip from B2B Forum.

B2B Forum is filled with ideas marketers like you can apply to improve business, and it’s returning to Boston this November 2-4. As of right now, the program is still in the works, which means…

Ticket prices are criminally low!

Don’t let your industry peers have all the fun (while you get none). Get your B2B Forum ticket now to become a smarter, more inspired marketer.
mprofs.com/mpb2bforum2026

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