Uploaded February 2024 | Updated September 2026, 3 weeks ago

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Influencer Marketing is today’s social-media-focused spokesperson.

But does influencer marketing work in B2B? And who is a good influencer for your brand, anyway?

In this clip from B2B Forum 2023, Ashley Zeckman, VP of strategy and customer success for Onalytica, shines a light on six different influencer marketing models and why you may want to use each.

B2B Forum brings new and innovative ideas to hundreds of marketers every year. Whether it’s using AI in marketing, building your influencer marketing strategy, or becoming a marketing leader… B2B Forum is designed with actionable sessions that bring you a higher marketing ROI. Join us in November for B2B Forum 2024, live in Boston. Tickets are available now at their lowest price.

👉 mprofs.com/mpb2b2024

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