The Imperative of Joy: How Smart Brands Create Connection When Everything Else Is Copyable @MarketingProfs
The Imperative of Joy: How Smart Brands Create Connection When Everything Else Is Copyable  @MarketingProfs
Uploaded June 2026 | Updated September 2026, 3 weeks ago
Who’s got two thumbs, bad jokes, and a 5-star B2B Forum track record?

THIS gal right here.... Lianna Patch!

Lianna is the only copywriter we know who blends snarky humor and conversion copywriting principles into a powerful marketing potion that should probably be regulated by at least 3 federal agencies. (Previously available only on the dark web.)

Last year, her MPB2B debut earned an exceedingly rare 5 STARS.

This year, she’s back!

Don't miss Lianna '26!
mpb2b.marketingprofs.com/program/#day1

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The Imperative of Joy: How Smart Brands Create Connection When Everything Else Is CopyableDiscover the Brain Science That Drives B2B Buyer Behavior with Nancy Harhut7 Captivating B2B Copy Tips You Can Learn From Infomercials–Heather Lloyd-MartinThe 5-Step Content System to Pinpoint What Motivates Your Audience–Anne PopolizioWhen Everyone’s a Thought Leader, Who Do You Trust? Brand Measurement in B2B Marketing–Robert RoseUnraveling SEO Secrets for B2B Marketers with Kyle RoofDemand Generation and AI: Conversion Trifecta or Dantes 9 Levels of Hell? —with Kenda MacdonaldOpening General Session and Keynote: Superhero Leadership in Uncertain with Brett CulpHow to Power Your B2B Marketing With Generative AIwith Paul RoetzerSix Steps to Show Content Marketing ROI to Your Boss with Michael BrennerThe Heart Connection: A Simple Formula for Building Trust Through Video with Tony GnauEmbracing Customer Centricity: The New Rules of Marketing with Dina Otero
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The Imperative of Joy: How Smart Brands Create Connection When Everything Else Is Copyable

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