Uploaded July 2025 | Updated September 2026, 3 weeks ago

---

The inbox is your audience's digital living room: you must respect their space and earn their attention. Yet how many B2B newsletters fail to earn reader trust and end up as another underperforming channel?

In this session, Sean Blanda will share 15 years of B2B newsletter learnings (yes—B2B!) from his time serving clients as Owner at Gate Check Studios as well as in-house brand and content leadership roles at Adobe, InVision, Crossbeam, and Netflix's Ramit Sethi.

You'll learn...
✅ How to manage internal stakeholders to protect your editorial and brand vision
✅ The right balance of company news and thought leadership
✅ The right spot for the newsletter in your marketing funnel
✅ How to calibrate your newsletter strategy according to your sales cycle
✅ The best creative approaches

You'll leave this session with a roadmap for launching—or fixing—your own B2B newsletter.
👉 mprofs.com/modern-email-marketing-ess

-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024

FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprofs