Uploaded February 2024 | Updated September 2026, 3 weeks ago

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Companies—including yours and your competitors—are competing to rank higher on Search Engine Results Pages (SERPs).

But your SEO keyword research is only half the battle, says Tom Shapiro.

Tom, an SEO expert and CEO of Stratabeat, believes there’s another half to your research that many marketers overlook.

And he revealed this missing half in his presentation at B2B Forum in 2023.

Marketers who attended B2B Forum are already putting Tom’s ideas to use. B2B Forum returns in November 2024 with all new presentations, insights, and ideas to help B2B marketers like you grow your skills and career. Don’t miss these insider secrets—get your ticket to B2B Forum now.

👉 mprofs.com/mpb2b2024

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