Uploaded June 2026 | Updated September 2026, 3 weeks ago

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Gather 'round your family's boxy television set… Because Robert Rose has gone full Schoolhouse Rock vibes on B2B measurement in the AI age.

Cue the jaunty animation... cue the dancing bar charts... and let's HIT IT.

When every bot’s a thinker
And every feed’s a blur
When everyone’s a thought leader
Who do you trust, for sure?

That’s the energy AND the big question Robert is bringing to MarketingProfs B2B Forum: When Everyone’s a Thought Leader, Who Do You Trust?

Seriously. Watch this video. It's GLORIOUS. As MarketingProfs Social Media Manager Denisse Zamora said:

“OH MY!!! I literally got goosebumps with this one.” (Same, Denisse. Same.)

Then come see Robert in Boston and learn why trust might be the metric that matters most: mpb2b.marketingprofs.com/program/#day1

p.s. Robert: We really hope you sing.

Register now: mprofs.com/amanda2026
Check out the B2B Forum program: https://mpb2b.marketingprofs.com/prog...
See who's speaking at B2B Forum: https://mpb2b.marketingprofs.com/spea...
Choose a B2B Forum workshop: https://mpb2b.marketingprofs.com/b2b-...
Get your B2B Forum ticket: https://mpb2b.marketingprofs.com/2026...
Book your B2B Forum discounted hotel room: mpb2b.marketingprofs.com/travel

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