Uploaded July 2024 | Updated September 2026, 3 weeks ago

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Are you using behavioral science in your marketing?

You may want to start, because it taps into your buyer’s decision making shortcuts, says Nancy Harhut, founder of HBT Media.

For over 15 years, Nancy has applied behavioral science in her marketing to great effect.

And in this insightful clip from her standing-room-only session from B2B Forum in 2023, she shares ideas that you can easily apply to your own marketing for increased response.

Nancy returns to B2B Forum this November in Boston, along with more than 50 other marketing leaders sharing their experience and expertise with the B2B marketing community.

We’d love to see you there, too!

Tickets are limited and cost $2,495 for a three-day, All-Access pass when purchased at the door. But if you invest in B2B Forum early and skip the workshop, you only pay $1,695. That’s a savings of $800—and PRO members and teams of 3+ save even more! See the full pricing schedule and program here—and get your ticket to the world’s most actionable B2B marketing conference today!

👉 mprofs.com/mpb2b2024

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