Uploaded November 2025 | Updated September 2026, 3 weeks ago

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You can't build real personas with artificial, unchecked assumptions. As AI tools promise speed and scale in audience analysis, marketers are right to ask: Can we trust what AI tells us about our customers? This session introduces the DECAL framework—a research-informed method for building buyer personas that are both strategic and authentic, with AI used intentionally to support each step, not shortcut it.

Join us for this session with personas expert Phoenix Harvey, who'll show you how to incorporate AI into your personas process without compromising insight or integrity. You'll learn:

✅ How to apply AI at each stage of a research-based persona development framework
✅ Where human judgment is essential to avoid bias, superficial patterns, or AI-generated stereotypes
✅ When NOT to trust AI: red flags, biases, and errors that need human correction
✅ How to validate AI-enhanced personas with real audience research—surveys, interviews, and behavioral analysis
✅ A practical do's and don'ts list for using AI in persona development responsibly
✅ You'll leave with a practical toolkit that blends human insight and generative AI—and a clear path for using AI to make your personas more powerful, not more problematic.

👉 mprofs.com/mwb2025

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