Uploaded June 2025 | Updated September 2026, 3 weeks ago
How do you get your marketing emails read?
A good relationship goes a long way, says direct response copywriter Jeffrey Thomas.
And relationships are built with easy-to-read emails that entertain your reader, giving them a chance to become invested in your message and its impact.
Jeffrey presented these ideas at B2B Forum in 2024, encouraging attendees to move away from blatant promotions, and instead look at email from a recipient’s point of view.
Watch a video clip of Jeffrey’s email copywriting ideas now!
And if you’re a copywriter—email, ads, content—this year’s B2B Forum has at least 15 sessions to grow your expertise with new ways to approach your craft.
Plus, you’ll find tons of other ways to grow your marketing career at B2B Forum, with a wide variety of session topics, workshops, networking opportunities, and more.
Join the B2B Forum fun, this November 17-19 in Boston, MA. Tickets are up to 20% off during the limited Summer Rate. See this year’s B2B Forum program and registration options now.
👉 mprofs.com/youtube2025
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How do you get your marketing emails read?
A good relationship goes a long way, says direct response copywriter Jeffrey Thomas.
And relationships are built with easy-to-read emails that entertain your reader, giving them a chance to become invested in your message and its impact.
Jeffrey presented these ideas at B2B Forum in 2024, encouraging attendees to move away from blatant promotions, and instead look at email from a recipient’s point of view.
Watch a video clip of Jeffrey’s email copywriting ideas now!
And if you’re a copywriter—email, ads, content—this year’s B2B Forum has at least 15 sessions to grow your expertise with new ways to approach your craft.
Plus, you’ll find tons of other ways to grow your marketing career at B2B Forum, with a wide variety of session topics, workshops, networking opportunities, and more.
Join the B2B Forum fun, this November 17-19 in Boston, MA. Tickets are up to 20% off during the limited Summer Rate. See this year’s B2B Forum program and registration options now.
👉 mprofs.com/youtube2025
-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024
FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprofs
BlueSky: https://bsky.app/profile/marketingprofs.bsky.social
