Uploaded July 2024 | Updated September 2026, 3 weeks ago

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People don’t think critically.

Instead, their “mental Minions” apply shortcuts to their thinking—which lead to Minion-level mistakes in decision making!

This can have terrible consequences in your marketing and lead generation, says Kenda Macdonald. During her B2B Forum 2023 session, Kenda shared her knowledge of how buyers think—and how you can overcome their Minions in your marketing.

Kenda will share more buyer psychology and insights this November at her B2B Forum workshop. With dozens of speakers covering all things B2B marketing, B2B Forum is the conference for critically thinking marketers (like you!) to gain new skills and insights, refresh your love of marketing, and ignite your career.

But you have to be there. Tickets are limited and prices increase next month. Don’t wait. Review the program of inspirational keynotes and sessions, check out our generous cancellation policy, and get your MarketingProfs B2B Forum ticket while supplies last!

👉 mprofs.com/mpb2b2024

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