Uploaded July 2025 | Updated September 2026, 3 weeks ago
✅ Effective email automation is more than just setting up workflows. It's about delivering the right message at the right time to drive meaningful conversions that benefit the business.
In this tactical, how-to session with Naomi West, we'll explore how B2B marketers like you can build and optimize automations that nurture subscribers, trigger timely emails, and scale customer communication efficiently. Learn to plan, execute, and refine your email automation efforts with efficiency and impact.
With real-world examples of what works today, you'll walk away with actionable insights to improve your marketing automation.
You'll learn
✅ How to design high-impact content with structured nurture sequences and trigger emails that drive engagement and move customers through their journey
✅ How to implement cross-team collaboration so you can gather the right data and content to create personalized, effective email flows
✅ How to optimize your email automation for continuous improvement, including strategies to analyze automation performance, test variations, and iterate based on data-driven insights
👉 mprofs.com/modern-email-marketing-ess
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✅ Effective email automation is more than just setting up workflows. It's about delivering the right message at the right time to drive meaningful conversions that benefit the business.
In this tactical, how-to session with Naomi West, we'll explore how B2B marketers like you can build and optimize automations that nurture subscribers, trigger timely emails, and scale customer communication efficiently. Learn to plan, execute, and refine your email automation efforts with efficiency and impact.
With real-world examples of what works today, you'll walk away with actionable insights to improve your marketing automation.
You'll learn
✅ How to design high-impact content with structured nurture sequences and trigger emails that drive engagement and move customers through their journey
✅ How to implement cross-team collaboration so you can gather the right data and content to create personalized, effective email flows
✅ How to optimize your email automation for continuous improvement, including strategies to analyze automation performance, test variations, and iterate based on data-driven insights
👉 mprofs.com/modern-email-marketing-ess
-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024
FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprofs
