Uploaded February 2026 | Updated September 2026, 3 weeks ago

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Nothing builds trust like proof!

And published, original research is proof that your brand is a leader, says Lee Odden.

Lee shared 6 pillars of relevant research that drives demand and revenue at B2B Forum 2025.

For even more ways to build your marketing position, attract leads, and fill your pipeline, join your B2B marketing peers at this year’s B2B Forum, Nov 4-6, 2026 in Boston. Tickets and hotel space are limited. For more details and to get your ticket before prices increase, visit mprofs.com/mpb2bforum2026

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