Uploaded July 2025 | Updated September 2026, 3 weeks ago

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Unlock the full potential of your email marketing by aligning it with the prospect lifecycle and utilizing demographic indicators.

In this session with award-winning email expert Stephanie Ristow, you'll learn to create immediate revenue impact with your email marketing programs through mapping and segmentation. Join us to map your prospect journey, identify priority email programs, and uncover the key segmentation to drive conversion in your B2B marketing funnel.

Let's uncover how to identify, segment, and scale content for prospect stages and demographic groups, ensuring your email marketing strategy is optimized and manageable for ongoing success.

You'll learn...
✅ How to visualize your lead flow for key milestone metrics and program selection
✅ How to map your email programs to specific prospect objectives
✅ How to identify (and leverage) the segments that matter most to your business groups
✅ How to generate content and reporting at scale for various programs and B2B audience segments

👉 mprofs.com/mpb2b2024

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