Uploaded October 2025 | Updated September 2026, 3 weeks ago
In today's B2B world, storytelling remains a powerful way to connect with customers, simplify complexity, and build trust. And now, the rise of AI is transforming how we as marketing writers craft and deliver our stories. AI can analyze data, draft content, and personalize campaigns at scale, offering us incredible efficiency.
But efficiency without creativity risks producing generic, soulless content that fails to resonate. You must blend AI capabilities with a human-centric touch to keep your storytelling both efficient and authentic.
Join us for this Marketing Writing Bootcamp: AI Edition opening keynote presented by Pam Didner—author of the Modern AI Marketer series—to learn the do's and don'ts of using AI, what to pay attention to when balancing machine-driven insights with human creativity, and how to ensure your brand's voice remains strong and consistent in every campaign.
During this session hosted by fellow author and MarketingProfs Chief Content Officer Ann Handley, Pam will cover...
✅ Content Creation with AI: A framework to integrate AI as part of your storytelling process
✅ Balance: How to combine AI efficiency with human creativity to keep narratives compelling
✅ Do's & Don'ts: Practical guardrails for using AI in storytelling without losing authenticity
mprofs.com/mwb2025
In today's B2B world, storytelling remains a powerful way to connect with customers, simplify complexity, and build trust. And now, the rise of AI is transforming how we as marketing writers craft and deliver our stories. AI can analyze data, draft content, and personalize campaigns at scale, offering us incredible efficiency.
But efficiency without creativity risks producing generic, soulless content that fails to resonate. You must blend AI capabilities with a human-centric touch to keep your storytelling both efficient and authentic.
Join us for this Marketing Writing Bootcamp: AI Edition opening keynote presented by Pam Didner—author of the Modern AI Marketer series—to learn the do's and don'ts of using AI, what to pay attention to when balancing machine-driven insights with human creativity, and how to ensure your brand's voice remains strong and consistent in every campaign.
During this session hosted by fellow author and MarketingProfs Chief Content Officer Ann Handley, Pam will cover...
✅ Content Creation with AI: A framework to integrate AI as part of your storytelling process
✅ Balance: How to combine AI efficiency with human creativity to keep narratives compelling
✅ Do's & Don'ts: Practical guardrails for using AI in storytelling without losing authenticity
mprofs.com/mwb2025
