The Marketers Guide to Prompt Engineering—with Christopher S. Penn @MarketingProfs
The Marketers Guide to Prompt Engineering—with Christopher S. Penn  @MarketingProfs
Uploaded March 2024 | Updated September 2026, 3 weeks ago
There's no shortage of AI vendors… more than 5,000 (and counting!), in fact. But while there are a ton of AI products and services for every task under the sun, they only work as well as the prompts you feed them.

There's great value in building your own prompts and working with foundation models—the models that power services like ChatGPT—directly, to see what AI is truly capable of.

It's time to engineer some prompts!

In this tactical, practical class from TrustInsights.ai Chief Data Scientist Christopher Penn, you'll learn...

✅ How prompts actually work in large language models
✅ The RACE Prompt Structure
✅ Prompt portability among systems
✅ What kinds of prompts to use with specific generative AI tasks

While most of the class will focus on large language models, Chris will also touch on diffusion models for image creation.

👉 mprofs.com/aidm2024

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The Marketer's Guide to Prompt Engineering—with Christopher S. Penn

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