Uploaded April 2025 | Updated September 2026, 3 weeks ago

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Sales and Marketing have the same goal:
To attract and close customers.

Both teams have information about the prospect that the other team does not—and that’s hurting everyone, says A. Lee Judge.

In his highly-rated presentation from B2B Forum 2024, Lee reveals how communication between Sales and Marketing benefits everyone. Watch part of Lee’s presentation now!

B2B Forum returns to Boston this November with dozens of speakers sharing their insights to become a stronger marketer. From the tactical to the strategic, there are sessions for B2B marketers at every level. Conference-only tickets All-Access Passes are available now—and prices are still discounted for summer. Check out the growing program now!
👉 mprofs.com/youtube2025

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