Uploaded July 2024 | Updated September 2026, 3 weeks ago

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When a business is mapping their customer journey, they may plan for prospects to go from Point A to Point B to Point C, etc.
But that’s not how buying decisions are made, warned Paul Ince at B2B Forum in 2023.

Instead, Paul says that some companies will bounce around quite a bit between options, while others will make a prompt decision.

Paul returns to B2B Forum in Boston this November to discuss the chaotic customer journey and what you can do about it to increase sales. One B2B Forum attendee said, “It was excellent. The speakers were dynamic and engaging and I came away with solid knowledge and creative inspiration.”

With more than 50 engaging sessions to improve your marketing, plus workshops and networking, you’ll return to work feeling inspired and refreshed. Don’t bounce around on this journey—join your peers at B2B Forum.

👉 mprofs.com/mpb2b2024

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