Uploaded July 2024 | Updated September 2026, 3 weeks ago

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Careful with your B2B relationships.

Marketing’s job is not to make an immediate sale, warns Carlos Hidalgo. Instead, your job is to understand your customer and help them solve problems.

Carlos explained why this is so important and how to accomplish it during his B2B Forum presentation in 2023. Watch a clip from Carlos’ talk or read the transcript now!

Looking to solve your marketing problems? This year, B2B Forum returns to Boston with more than 50 informative and educational sessions on all things B2B marketing, plus optional expert-led workshops, networking events, and more. Seven hundred of your B2B peers will be there advancing their careers, and we’d love to see you, too. Read more about this popular event, dig into the program and speakers, and see if B2B Forum is right for you.

👉 mprofs.com/mpb2b2024

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