Uploaded July 2026 | Updated September 2026, 3 weeks ago

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You have data. You have dashboards. You have reports with 17 tabs and one mysterious metric named “Other.”

But but but... do you have CONFIDENT DECISIONS?!

At MarketingProfs B2B Forum, Zontee Hou is leading Data to Decisions: AI-Powered Measurement and Analysis. It's a hands-on workshop on November 4 packed with exercises, group work, and examples up the wazoo.

You’ll learn how to use AI to analyze what matters, measure smarter, and turn marketing data into actual decisions.

Come in curious.

Walk out 10x smarter.

Join Zontee and MarketingProfs in Boston: mpb2b.marketingprofs.com/program/#day1

Register now: mprofs.com/amanda2026
Check out the B2B Forum program: https://mpb2b.marketingprofs.com/prog...
See who's speaking at B2B Forum: https://mpb2b.marketingprofs.com/spea...
Choose a B2B Forum workshop: https://mpb2b.marketingprofs.com/b2b-...
Get your B2B Forum ticket: https://mpb2b.marketingprofs.com/2026...
Book your B2B Forum discounted hotel room: mpb2b.marketingprofs.com/travel

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