Uploaded December 2025 | Updated September 2026, 3 weeks ago

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The world is selling us on speed.

But does that speed serve your interests?

At B2B Forum 2025, Ann Handley suggested to a packed audience that we make time for ASAP Marketing: As Slow As Possible.

To dig deeper into Ann’s reasoning, watch this clip from Ann’s B2B Forum Keynote or read the transcript below.

And for a limited time, starting December 15, PRO members and B2B Forum ticket holders can stream all 58 session recordings from this year’s B2B Forum. Including keynotes.

If you’re interested in new and different marketing ideas and inspiration to win the year ahead, upgrade to PRO now for immediate access when the recordings go live. Start here 👉 mprofs.com/youtube2025

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