Uploaded January 2025 | Updated September 2026, 3 weeks ago

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]Are you stuck trying to optimize your funnel—perhaps with AI tools—and unable to see the bigger picture of what your customers really need?

Tom Fishburne sees this all too frequently in B2B marketing.

And in his 2024 keynote at B2B Forum, he illustrates his perspective with a humorous series of his Marketoonist comic strips.

But don’t let the humor fool you!

Tom’s got a great point on how marketers fail to see the person on the other end of our marketing.

B2B Forum returns to Boston next November. You’re invited to join the fun and inspirational crowd of B2B marketers for an unforgettable experience! Now’s a great time to check your calendar, because tickets are currently up to 40% off—and prices will rise as the event gets closer. Click here for more details, and we’ll see you there!

👉 mprofs.com/youtube2025

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