Uploaded October 2024 | Updated September 2026, 3 weeks ago
Building a community can be an important customer channel for businesses. It fosters connections, builds loyalty, and extends brand awareness to your ideal customers.
And it’s also a good way to build your personal brand, says Justin Levy, former Head of Influencer Marketing and Community at Demandbase.
Yet there isn’t one “perfect” online tool to host a community.
In this clip from B2B Forum 2023, Justin discusses the pros and cons of common community platforms, including Slack and Discord.
Are you ready to connect with the B2B marketing community? We’re gathering in Boston to share our experiences, discover what’s working today in B2B marketing, and expand our network. Join us at B2B Forum, Nov 12-14, for inspirational keynotes, insightful roundtables, dozens of expert-led sessions, workshops, and more. Tickets are limited and we expect to sell out. See the exciting program and begin planning your trip now!
👉 mprofs.com/mpb2b2024
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Building a community can be an important customer channel for businesses. It fosters connections, builds loyalty, and extends brand awareness to your ideal customers.
And it’s also a good way to build your personal brand, says Justin Levy, former Head of Influencer Marketing and Community at Demandbase.
Yet there isn’t one “perfect” online tool to host a community.
In this clip from B2B Forum 2023, Justin discusses the pros and cons of common community platforms, including Slack and Discord.
Are you ready to connect with the B2B marketing community? We’re gathering in Boston to share our experiences, discover what’s working today in B2B marketing, and expand our network. Join us at B2B Forum, Nov 12-14, for inspirational keynotes, insightful roundtables, dozens of expert-led sessions, workshops, and more. Tickets are limited and we expect to sell out. See the exciting program and begin planning your trip now!
👉 mprofs.com/mpb2b2024
-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024
FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprofs


![The Funny Side Of Marketing: Avoiding the Customer Journey to Nowhere with Tom Fishburne
]Are you stuck trying to optimize your funnel—perhaps with AI tools—and unable to see the bigger picture of what your customers really need?
Tom Fishburne sees this all too frequently in B2B marketing.
And in his 2024 keynote at B2B Forum, he illustrates his perspective with a humorous series of his Marketoonist comic strips.
But don’t let the humor fool you!
Tom’s got a great point on how marketers fail to see the person on the other end of our marketing.
B2B Forum returns to Boston next November. You’re invited to join the fun and inspirational crowd of B2B marketers for an unforgettable experience! Now’s a great time to check your calendar, because tickets are currently up to 40% off—and prices will rise as the event gets closer. Click here for more details, and we’ll see you there!
👉 https://mprofs.com/youtube2025
FREE RESOURCES:
MarketingProfs Today: https://mprofs.com/thegotonewsletter
Online Events: https://mprofs.com/onlineevents2024
FOLLOW US!
LinkedIn - https://www.linkedin.com/company/marketing-profs/
Instagram - https://www.instagram.com/marketingprofs
Facebook - https://www.facebook.com/marketingprofs
Twitter - https://twitter.com/marketingprofs
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Threads - https://www.threads.net/@marketingprofs
BlueSky: https://bsky.app/profile/marketingprofs.bsky.social The Funny Side Of Marketing: Avoiding the Customer Journey to Nowhere with Tom Fishburne](https://i.ytimg.com/vi/MJocPhTOfFU/mqdefault.jpg)







