Uploaded June 2026 | Updated September 2026, 3 weeks ago

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SCENE: A NYC street on a cloudy spring day.

You smell the recent rain. You hear the persistent traffic. You see a man approaching. You sense he has stories to tell.

Enter Joe Lazer, strolling down the sidewalk like he’s got places to be and absolutely zero interest in beige content.

JOE: “This year, I’m strolling straight into B2B Forum for the first time to show marketers how to use AI to tell sharper, better, more unmistakably human stories.”

Joe pauses. Looks directly into the camera. His gaze penetrates your soul.

JOE: “Listen here, friends: In an AI world, storytelling is how you don’t sound like everyone else with a paid AI subscription and a prompt library.”

CAMERA ZOOMS OUT

Voiceover: "It’s Joe’s FIRST TIME speaking at B2B Forum live... but you already know him from such places as his newsletter and LinkedIn.
Come see Joe in Boston LIVE... or live with deep regret:
mpb2b.marketingprofs.com/program/#day1

Register now: mprofs.com/amanda2026
Check out the B2B Forum program: https://mpb2b.marketingprofs.com/prog...
See who's speaking at B2B Forum: https://mpb2b.marketingprofs.com/spea...
Choose a B2B Forum workshop: https://mpb2b.marketingprofs.com/b2b-...
Get your B2B Forum ticket: https://mpb2b.marketingprofs.com/2026...
Book your B2B Forum discounted hotel room: mpb2b.marketingprofs.com/travel

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