Uploaded February 2026 | Updated September 2026, 3 weeks ago

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Hey, you. You’re interested in connecting your content with your audience, right?

Knew it. How? Oh, well, you match one of our personas.

Ok, maybe it’s not that simple…

At B2B Forum 2025, content master Brian Piper shared how he uses the R.A.C.E. model with AI to generate detailed B2B personas, and then uses those AI personas to ask questions and improve his content.

Get the R.A.C.E. framework and Brian’s workflow in this video clip.

And here’s something else we know about you:

As a B2B marketer with an interest in boosting your career, B2B Forum is the place for you! B2B Forum 2026 is live in Boston, Nov 4-6, and tickets are available now. Get details and ticket information now while discounts, workshop space, and hotel rooms are still available.

👉 mprofs.com/mpb2bforum2026

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