Uploaded September 2025 | Updated September 2026, 3 weeks ago

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Influencers have an audience.

They have expertise.

But where do you find the right influencer, the one who is a fit for your brand?

Ashley Zeckman shared the pros and cons of identifying B2B influencers with her audience at B2B Forum 2024.

Ashley, CEO of Onalytica, returns to B2B Forum in Boston this November.

Catch her full session, “The B2B Influencer Mistakes You May Not Know You’re Making—and How to Solve Them” and more than 50 other expert-led presentations when you join us at the world’s best B2B marketing conference. Tickets and workshops are limited. Check out the full B2B Forum program and your registration options here 👉mprofs.com/youtube2025

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