Uploaded June 2025 | Updated September 2026, 3 weeks ago

---

Michael Masterson’s “Rule of One” says your marketing should focus on a single person, with a single message, and a single next step.

But at B2B Forum 2024, Mark Bornstein from ON24 advised marketers to go the opposite direction.

Hear Mark’s fascinating advice and experiences in this clip from B2B Forum 2024.

And for more out-of-the-box marketing ideas, join your B2B marketing peers in Boston at this year’s B2B Forum. With more than 50 sessions over two days, plus an optional day of workshops, you’ll never find yourself without something interesting to do with interesting people. The program is out now and tickets are available—and currently up to 20% off.

Don’t let the old rules of marketing hold you back. Discover what’s working today at B2B Forum 👉 mprofs.com/youtube2025

-----------------------------------------------------------------------------------------------------
FREE RESOURCES:
MarketingProfs Today: mprofs.com/thegotonewsletter
Online Events: mprofs.com/onlineevents2024

FOLLOW US!
LinkedIn - linkedin.com/company/marketing-profs
Instagram - instagram.com/marketingprofs
Facebook - facebook.com/marketingprofs
Twitter - twitter.com/marketingprofs
TikTok - tiktok.com/@marketingprofs
Threads - threads.net/@marketingprofs
BlueSky: https://bsky.app/profile/marketingprofs.bsky.social