Uploaded May 2024 | Updated September 2026, 3 weeks ago

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It’s never too late to inject purpose into your brand.

But marketing can’t do it alone, says Jacqueline Babb, marketing consultant and IMC Academic Director at Northwestern University.

Instead, your organization’s purpose needs to reach throughout your company, including stakeholders and decision makers.

Hear how to infuse purpose into your organization with this clip from Jacqueline’s 2023 session at B2B Forum, or read the transcript below.

For more ways to become a leader in your organization, join us at B2B Forum this November! With dozens of inspirational speakers and insightful sessions dedicated to improving your marketing results and career, there’s something for everyone at B2B Forum. Browse the program to see how B2B Forum can elevate your career, and get your ticket now.

👉 mprofs.com/mpb2b2024

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