Uploaded March 2026 | Updated September 2026, 2 weeks ago

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How is the next generation of travelers changing the way destinations are discovered and booked? In this session, Julia Stern, Managing Director Digital First at Google Germany, demonstrates how YouTube has become the epicenter for viral travel inspiration and how Social has transformed the Travel landscape.

We will also take an exclusive look into the future: Learn how Google’s latest AI innovations, such as Veo 3.1, are revolutionizing content creation and opening up entirely new possibilities for storytelling in tourism. Joining us on stage for this discussion is Christian Bärwind, CMO of TUI. #Marketing #Trends #Social Media #future

Speaker:
Julia Stern
Dr. Martell Beck
Christian Bärwind

Slammer:
Marvin Pöttgen