Uploaded March 2026 | Updated September 2026, 2 weeks ago

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Insights from the latest research conducted by Amadeus combined with its unique forward‑looking air and hospitality booking data provide a powerful foundation for smarter strategic and tactical decisions in 2026. This research reveals what drives traveller choices across major markets, how booking patterns are shifting, and where demand is poised to grow, especially in the tours and activities market. As this data is being shared publicly for the first time, attendees will gain an exclusive, early view of trends that matter most for competitiveness. The session delivers sharp, actionable takeaways to help travel professionals anticipate demand, refine strategy, and respond more effectively to evolving traveller expectations. #Tours & Activities & Attractions #Travel Behavior #Tours & Activities & Attractions #trends

Speaker:
Katie Moro