Longevity meets Experiences: What It Means for Tours & Activities @ITBBerlin

Uploaded March 2026 | Updated September 2026, 2 weeks ago

Longevity is beginning to change what travelers expect from tours and activities. Experiences are no longer meant to simply impress in the moment – they are expected to feel better within the rhythm of travel itself: with less overload, a smarter pace, and tangible added value that extends beyond the trip. Expect an insightful conversation that makes longevity tangible as a new quality benchmark for Tours & Activities—offering concrete impulses for implementation and credible communication #Tours & Activities & Attractions #Health #trends

Moderator:
Karina Bertagnolli
Daniela Gerdes

Panel guests:
Katharina Hegemann
Celina Hiller

Longevity meets Experiences: What It Means for Tours & Activities

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