Leisure First? – The Growing Importance of Leisure Travel for Airline Strategies @ITBBerlin

Uploaded March 2026 | Updated September 2026, 2 weeks ago

Im Luftverkehr verschieben sich die Strukturen: Geschäftsreisen erreichen weiterhin nicht das Vorkrisenniveau, hohe Preise, Reiserichtlinien sowie digitale Meetinglösungen bremsen die Nachfrage. Der touristische Verkehr wird damit zum zentralen Wachstumstreiber. Die Airlines stehen vor der Aufgabe, Preis, Produkt und Vertrieb neu auszubalancieren sowie Streckenangebot und Kapazitäten an den Bedürfnisse der Privatreisenden auszurichten. Im Mittelpunkt steht die Frage, welche Auswirkungen dies auf Netzwerk- und Kapazitätsplanung hat, wie Preisbereitschaften in den Segmenten die Angebotspolitik verändern und welche Rolle dabei Veranstalterkooperationen spielen. #Aviation #Business Travel #trends #mobility #technology

Moderator:
Dr Markus Heller

Panel guests:
Paul Bixby
Peter Glade
Christian Lesjak

Leisure First? – The Growing Importance of Leisure Travel for Airline Strategies

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