How AI is Transforming Business Travel Across the Journey @ITBBerlin
How AI is Transforming Business Travel Across the Journey  @ITBBerlin
Uploaded March 2026 | Updated September 2026, 2 weeks ago
Artificial Intelligence is no longer just a future concept—it’s already transforming business travel. From smarter booking and payment solutions by travel management companies, to personalized stays in global hotel chains, enhanced planning for meetings and events, and innovations in ground transportation, AI is driving change today.
In this panel, experts will share real-world examples of how AI simplifies processes, improves traveler safety, and elevates the experience. We’ll also look ahead: Which breakthroughs are coming, and which will become reality? Join us for actionable insights on how AI is shaping business travel now and in the future. #Business Travel

Moderator:
Claudia Unger

Panel guests:
Sebastian Adams
Olivier Garbé
Joachim Marschal
Alexander Schott
How AI is Transforming Business Travel Across the JourneyWrap Up & Closing60 Years of Stories: Prof. Dr. Willy Legrands (IU of Applied Sciences) favorite ITB Berlin storyAnna Belash on AI, Direct Bookings, and Why Hospitality Still Needs a Human Touch60 Years of Stories: Kash Bhattacharya (Budget Traveller) on whats in for creators at ITB BerlinRegenerative Tourism: not a trend but a whole new way of thinking and doingWhen AI Decides Who BelongsOn the Ground: Shaping Visitor Behaviour Through Tours & ActivitiesRegenerative by design – Stories from PractitionersLongevity meets Experiences: What It Means for Tours & ActivitiesThe End of Effort: Driving Velocity and Vitality into High-Performance -powered by Uber for BusinessLeisure First? – The Growing Importance of Leisure Travel for Airline Strategies
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How AI is Transforming Business Travel Across the Journey

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