Uploaded April 2026 | Updated September 2026, 2 weeks ago

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#itbberlin #HospitalityTech #HotelTechnology
Anna Balash, Chief Marketing Officer at Exely, discusses how hospitality technology is evolving as AI reshapes how travellers discover and book hotels.

From AI ready booking engines and analytics to direct sales strategies for hoteliers, Exely is focused on helping hotels increase conversions while keeping the human element at the centre of guest experience.

This interview is part of the ITB Global Travel Collection, highlighting voices shaping the future of hospitality and travel technology.

Read or download your free copy of ITB Global Travel Collection here: bit.ly/itb60

#itbberlin #HospitalityTech #HotelTechnology #DirectBooking #AIinHospitality #TravelTech #HotelMarketing #ITBGlobalTravelCollection
youtube.com/@UC4cl87yvLnFZ1dk8AV-TsQg