Wrap Up & Closing @ITBBerlin
Wrap Up & Closing  @ITBBerlin
Uploaded March 2026 | Updated September 2026, 2 weeks ago
What a journey through the future of tourism! We’ve spent the day diving deep into the forces shaping our world - challenging ourselves to think beyond growth and toward true resilience. Whether it’s through diversity, crisis management, or th.e balance of technology and humanity, today’s discussions have proven that our industry’s greatest strength is its ability to adapt. Let’s take these insights and turn them into the new standard for travel

Day Moderator: ​
Julia Blume ​
Research Assistant ​
Ostfalia Hochschule für angewandte Wissenschaften​

​Felix Hiemeyer ​
Researcher ​
Catholic University Eichstaett-Ingolstadt
Wrap Up & Closing60 Years of Stories: Prof. Dr. Willy Legrands (IU of Applied Sciences) favorite ITB Berlin storyAnna Belash on AI, Direct Bookings, and Why Hospitality Still Needs a Human Touch60 Years of Stories: Kash Bhattacharya (Budget Traveller) on whats in for creators at ITB BerlinRegenerative Tourism: not a trend but a whole new way of thinking and doingWhen AI Decides Who BelongsOn the Ground: Shaping Visitor Behaviour Through Tours & ActivitiesRegenerative by design – Stories from PractitionersLongevity meets Experiences: What It Means for Tours & ActivitiesThe End of Effort: Driving Velocity and Vitality into High-Performance -powered by Uber for BusinessLeisure First? – The Growing Importance of Leisure Travel for Airline StrategiesA next level of Customer Centricity : AI-enabled Synthetic Personas in Hospitality Innovation
ITBBerlin |

Wrap Up & Closing

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